Indigo Share’s latest Hot Topic, Membership Matters, shines new light on an issue that many organisations are finding challenging.
We share results from our research into how audiences are engaging in membership, what they need, and how we can all respond to drive growth. Looking first at the wider world context of memberships and subscriptions, we then explore what audiences want from arts and culture memberships in 2026.
What models are they engaging with? What can we learn to help build our audiences and revenue? What does our research suggest for the future of membership?
Kerry Radden from Indigo, who led the research, is joined by sponsors Emily Childs from Line-Up and Stephanie Clark from Substrakt, to explore the findings and their implications for our sector.
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