TPC2026½ Event Page
TPC2026½ - 16 September 2026, The Place, London 12pm-7pm
Supported by
#TPC2026 ... and a half? Tell me more!
Every autumn, we host a smaller, highly focused version of TPC.
Here is what you can expect:
Focused Learning: We dive into a single theme with about five dedicated sessions.
Affordable Tickets: By skipping the large exhibitions of our multi-day event, we can offer this event at a fraction of the cost.
Great Networking: It is the perfect place to learn new skills and meet industry peers, especially if you are just starting out in your role.
New venue, same central location
Our superb location for this year will once again be at The Place, just across from Euston Station.
A huge thank you has to go to TPC regular, Visitor Services Manager Eleanor Farrow and her team for finding a gap in their busy schedule and working with us to make the event happen.
Please enter the Place via Duke’s Road to access the eventS
#TPC2027 on sale now
£265 for venues, £365 for suppliers (+VAT)
Already booked for September
See the type of organisations you can expect to be there
| Mayflower Theatre |
| Tixly |
| Indigo Ltd |
| Action Links |
| Society of Ticket Agents & Retailers |
| Secure My Booking |
| Ten4 Design |
| National Concert Hall |
| Darlington Hippodrome |
| Tessitura |
| Royal Court Theatre |
| Falmouth University |
| Nimax Theatres |
| DynamO Pricing |
| Shakespeare’s Globe |
| One Further |
| DT Consulting |
| Digonex |
| ABBA Voyage |
| Encore Pro |
| Glyndebourne |
| Jamie Snelgrove Consulting |
| All In |
| Yvonne Arnaud Theatre |
| Bridge Theatre |
| Royal Navy Museums |
| Preevue |
| Welwyn Hatfield Borough Council |
| Watermill Theatre |
| Freelance |
| TickX |
| Worthing Theatres & Museum |
| Southbank Centre |
| Newcastle Theatre Royal |
| Brooke Gallagher Consulting |
| Horniman Museum and Gardens |
| Sadler’s Wells |
| True Tickets |
| Headout |
| Ben Park Consulting |
| TicketPlan |
| Ticketure (UK) Ltd |
| Monad Ticketing |
| Only Connect Partners |
| Lighthouse Poole |
Amgueddfa Cymru – Museum Wales |
| Made Media |
| Bloomsbury Theatre |
| SOLT & UK Theatre |
| Supercool |
| Cog Design |
Sessions and Timings
This are approximate timings and an outline for the day. Exact details and content will be confirmed as the programme develops
12:15 - 13:00
Registration and Welcome Coffee
Join us at in the theatre bar at The Place for a coffee or juice before we get going.
💡Top Tip - we don't provide lunch, so grab something before heading to the venue.
Theatre Bar
13:00-13:10
Conference Opening - Welcome to #TPC2026½
Updates, news and housekeeping as we open #TPC2026½
13:10 - 13:40
There Is No Silver Bullet…
The Marginal Gains That Drive Ticket Revenue
Every venue wants to increase revenue, attendance and customer loyalty. The challenge is that there isn’t a single tactic, technology or marketing campaign that will suddenly transform results.
This opening session explores why sustainable growth comes not from one breakthrough idea, but from relentlessly improving dozens of small improvements that, together, create a significant competitive advantage.
Using real examples from across the ticket buying journey, we’ll explore opportunities for marginal gains...
13:40 - 14:05
Who is the on-sale moment actually for?
14:05 - 14:35
Afternoon Networking Break
Theatre Bar / Foyer
14:40 - 15:30 Lightning Talks (10 minutes each)
Lightning Talk 1 : “Who’s round is it anyway?”
Lightning Talk 2: The Price Is Right
Ticketing and the DMCC Act
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when marketing becomes an “invitation to purchase”;
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how mandatory fees should be reflected in advertised prices;
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the risks of adding charges later in the booking journey; and
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why ticketing and marketing teams need to work together on compliance.
Lightning Talk 3: Driving membership sales with a clearer value proposition
In 2025 Wolverhampton Grand Theatre introduced a new membership upsell feature. This calculated and displayed the exact savings a customer would receive with an active membership.It enabled users to quickly add a membership to their basket, immediately applying the relevant discount to their tickets.
Lightning Talk 4: Don’t Call Us…..Automating Ticketing Upgrades
This lighting will take a (quick) deep drive in the to the journey the Lost Estate has been on to enable better options for their customers to upgrade their seats.
It will cover
- That manual upgrades are problematic, both time-consuming and manual to process.
- It’s hard to gauge the real interest customers have in upgrading, so missed they missed sales opportunities
- How they automated the upgrades process along with different approaches between different shows
- A run down on the processes...
Lightning Talk 5 : Turning ideas into reality
Drawing on real examples from from her own career (including her own mistakes)
Jo offers a practical framework for how employees can confidently present revenue boosting ideas to leadership without fear.
In this short presentation she share:
- the exact language that works
- how leaders can create space for these ideas to surface in the first place.
15:25 - 16:15
How your everyday AI tools can help with revenue generation
This session takes AI from concept to practical revenue generation.
We’ll set the scene with a few AI fundamentals and ways to mitigate low quality outputs, before walking through real world examples of how the tools you already have access to can be put to work on pricing, packaging, audience growth or customer retention.
Whether you have access to Copilot, ChatGPT, Claude or Gemini at work, we’ll share tangible,...
16:15 - 16:35
Comfort Break
16:35- 17:00
The Return of Returns! Turning a Box Office Headache into a Revenue Opportunity
For many venues, ticket returns are seen as an unavoidable cost of doing business—a necessary service that creates extra work for Box Office teams. But what if returns could actually improve customer experience and reduce staff workload, all while generating new income?
This session tells the story of how Shakespeare’s Globe and Action Links reimagined the ticket returns journey, replacing a phone line process with a fully automated, self-service online experience. Discover how removing friction for...
17:00 - 17:25
Enter It Once: The Ticketing System as the Source of Truth
Between ticketing, donations, memberships, food and beverage, advertising, and CRM, modern venues often juggle a half-dozen disconnected systems – each hoarding a fragmented slice of the same customer data. In today’s increasingly connected digital ecosystem, establishing a single source of truth matters more than ever. A unified system eliminates administrative bottlenecks and automatically builds the contextual data layer that AI needs to thrive.
This session explores how Cadogan Hall is working to position its ticketing system...
17:25 - 17:30
Conference closing - wrapping up #TPC2026½
Updates, news and housekeeping as we close out #TPC2026½
17:30 - 19:00
Evening Drinks Reception
Join us and 200 of your industry peers as we reflect on the day's sessions and messages.
Drinks are courtesy of our amazing sponsors.
