TPC2022 Programme Streams and Partners

Ensuring the key topics and issues are front and centre in the conference programme

Introducing Programme Streams & Partners

Ever since the first TPC back in 2016, we have aimed to have a programme focused on the topics on delegate’s minds, and the issues we face as an industry.

The work of our previous education panel and the papers received each year has helped us deliver ever improving sessions and speakers. 

Given the pressures we are all under as we reopen and re-engage with customers, we are mindful a call for papers may not deliver the quantity or quantity we aim for.  

So we have reached out to some leading minds in specialist areas and asked them to work with us to curate the sessions. We will be supplementing these with a smaller call for papers in the coming weeks and months. 

Streams will cover the different flavours of ticketing, from sports through attractions to live entertainment, as well as disciplines within ticketing, such as pricing, digital and accessibility. 

Sessions will then be marked with all the streams covered within it. 

Eventhough we are working with industry providers to curate the streams, it will not be just them or their clients invited to talk, I mean, who would like that? 

TPC2022 Programme Streams

Accessibility and Inclusion

Examining both physical, digital and human barriers to ensuring everyone feels welcome, respected and able to enjoy their visit or engagement with the venue and its staff, as well as other customers

Revenue and Packaging

Pricing matters, we all know that. Now, more than ever, there are pricing challenges to resolve, including charging for digital or hybrid performances, as well as how products can be combined to deliver more value to our customers and revenue to us.


Sessions exploring the latest trends in digital engagement. Not just websites, but apps, streaming platforms, social channels and all other digital platforms and opportunities. The stream will focus more on case studies than the technologies.

Targeting and Marketing

How we reach new customers or re-engage with them post pandemic will be vital in ongoing recovery. This stream will look at technology, techniques and opportunties to sell more tickets, raise revenue and evaluate return on investment.

Organisational Improvement

Many lessons were learnt from the early days of the pandemic, not least the need for better communications internally, betters systems or policies. This stream will examine organisational issues, along with guidance on how to improve your service to fans / audience / visitors.

Visitor Experience & Spend

Guide books, seat cushions, memberships, hotels or interval drinks, the list of 'other' things to sells either in or after the purchase flow for tickets is growing. This stream will feature case studies and innovation in better service and communications with fans / visitors and raising spend.

Ticketing Venue / Location Streams


Theatre and Live Entertainment

Visitor Attractions

TPC2022 Programme Curation Partners

We look forward to announcing all of our partners in the next few weeks. 

Accessibility and Inclusion

Accessible by Design is a digital accessibility consultancy.

We help organisations find and fix accessibility issues on their websites. We provide accessibility training and consultancy to ensure that your websites and digital products work for everyone.

We work with venues, galleries, museums, visitor attractions and technology partners to the arts and cultural sector.


Revenue and Packaging

Baker Richards equips cultural organisations and visitor attractions for commercial success.

Since 2003, Baker Richards has helped more than 700 organisations around the world to transform revenues, reach or accessibility – and often to optimise all three. In 2020, Baker Richards underwent its own transformation, becoming a pioneering Employee Ownership Trust in the UK.

We specialise in pricing, market research, membership and subscription design, segmentation, modelling and strategy.

Tap into expert advice and analysis with our Revenue Advantage and Audience Advantage consulting packages, and empower your pricing and revenue management with our range of software and dashboard solutions.

Twitter: @bakerrichards

Visitor Experience & Spend

Performing arts venues use crowdEngage to create a brilliant visitor experience with audience messaging, mobile ticketing and seamless preordering for food, drinks, merchandise and more. We integrate with systems like Spektrix and Tessitura, and hospitality point of sale systems too.

We work with theatres, festivals, arts organisations, and attractions across the UK and in the USA, from Shakespeare’s Globe and Nederlander Theatres, to Regent’s Park Open Air Theatre and the Bridge Theatre.

Watch the case study to see how we’re working to unify messaging, ticketing and bar ordering for audiences at London’s Opera Holland Park.

Twitter: @crowdEngage


Hello, we’re Supercool. We craft websites and digital strategies that make life easier for arts and cultural organisations – and your audiences. 

We’re lucky enough to work with some of the UK’s leading arts and cultural organisations, including Edinburgh International Festival, Yorkshire Sculpture Park, Sheffield Theatres, BH Live, Bristol Old Vic, B:Music, Midlands Arts Centre, Matthew Bourne’s New Adventures and more.

Our design, tech and data know-how – coupled with friendly, proactive ongoing support – helps our clients to improve their long-term resilience, and get closer to audiences. (We also plant trees.)

Twitter: @SupercoolDesign

Targeting and Marketing

Unlock your event marketing potential! Our platform helps live entertainment organizations sell more tickets with user-friendly tools so you can connect easily with your audiences.

With the platform, you can explore your data and use segmentation tools, like building intent-based campaigns to enhance your marketing and communication abilities.

We are a company that values making data work for you, meaning that we want to make the process easy and as effective as possible. And working together with the industry is a huge part of this process.

Twitter: @2activitystream

Visitor Attractions​

Convious – So much more than ticketing
With our software we help venues in the attractions industry to connect with their visitors before, during and after their visit. An important part of our SaaS-solution is our AI-based ticketing module which helps venues optimise their revenue stream and visitor spread based on dynamic pricing.
Our AI-engine calculates the optimal pricing, taking into account dependencies like weather forecast, holiday planning, day in the week, tickets sold and historical data. Our solution helps venues to optimise revenue and it brings choices for their visitors regarding ticket price. A win-win situation is created!

Theatre and Live Entertainment

Spektrix combines comprehensive CRM technology with the digital expertise, sector insight and collaborative consultancy to help cultural organisations build audience and donor relationships that last and grow.

For fifteen years we’ve been a true partner to the sector, trusted by 550+ organisations to help them share the benefits of their work with the widest possible audiences. Our determination to help them succeed is why we’re the only ticketing provider to be a certified B Corporation – part of a global movement of people using business as a force for good.

Talk to us about our technology, our consultancy, and the growing community of ticketing, marketing and fundraising professionals who know we’re committed to their success.

Twitter: @Spektrix

Sessions and Streams Questions

We know that this might not answer all your questions, but here are some of the questions and answers we thought you may have.

  • Will sessions just be in one stream?

    No, we envisage session will probably live in at least one stream, for example "How to price digital content" would be in both 'Digital' and 'Revenue and Packaging'

  • How many sessions will be in each stream?

    It's hard to say at this point, until we can examine the sessions curated by the team. We would imagine at least six sessions per stream. 

  • Who is curating the streams?

    Most of the stream partners are now confirmed, we will be announcing the curation team in the coming weeks, once they are all confirmed to be onboard. 

  • Are you accepting submissions to speak?

    Absolutely. Our call for papers is now open. Head over to the submission page to see all the details.