TPC2022 … and a half

We will be taking TPC out on the road this autumn for a 3/4 day of ticketing, marketing and digital learning.

TPC2022½ - 20 September, 2022, The Lowry, Salford 12pm-7pm

Sponsored by

The North West is Calling! 


Join us in the afternoon of 20th September for six great sessions to boost your ticketing,  marketing and digital skills – and how these three must interact to deliver for your organisation. 

This event is supported by Activity Stream to allow for heavily subsidised registrations for venues. 

The event is focused on learning and networking with colleagues and will conclude with two hour drinks and networking in our amazing venue, as we take TPC on the road for the first time since TPC Express in 2016.

Whether your job contains ticketing, revenue, marketing, engagement or web we’d love you to join us and up to 180 other entertainment professionals. 


Already Booked to Attend!

Over 100 great ticketing, digital and marketing professionals from all over the UK

Last 25 Spaces Going Fast!

ABBA Voyage
Activity Stream
After Digital
Ambassador Theatre Group
Amgueddfa Cymru – Museum Wales
Arts Council England
Baker Richards
BH Live
Birmingham Hippodrome
Booking Protect
Carnegie Theatre Trust (Workington)
Co-op Live
Cog Design
Contact Manchester
Corn Exchange Newbury & 101 Outdoor Arts
Doncaster Knights RFC
Donmar Warehouse
EMG Media & Marketing
Floral Pavilion Theatre
Freelance Arts Professional
Frog and Bucket Comedy Club
Future Ticketing
Harrogate Theatre
Helen Dunnett Consulting Ltd
Imperial War Museums
Lancashire Cricket
Leicester Tigers
Lichfield Garrick Theatre
Liverpool Biennial
London Theatre Company
London Theatre Direct
Manchester International Festival
Merlinsoft Ltd
National Concert Hall
NEC Group
Octagon Theatre, Bolton
Opera North
Royal Opera House
Sadler’s Wells
Salford Red Devils
Scottie Technologies
Scottish Events Campus
Scottish Opera
Secure My Booking
Shakespeare North Playhouse


Sheffield Theatres
Society of Ticket Agents and Retailers (STAR)
Soho Theatre
Talent Partners
TEG Europe
Tessitura Network
The Audience Agency
The Lowry & Quaytickets
The Old Market
The Ticket Factory
The Victoria Theatre
Theatr Clwyd
Theatre by the Lake
Theatre Tokens
Ticketing Consultancy .com Ltd.
Ticketmaster UK
Tickets for Good
Tix Ticketing
TixTrack (Europe) Ltd
Yorkshire Sculpture Park

Schedule / Timings



Speakers and Themes

Registration, Coffee & Networking

Conference Opening – Welcome to #TPC2022½

Updates, news and housekeeping ahead of a packed TPC2022½

Co-op Live: The best live music experience in the UK, sorted

Set to become the biggest live entertainment venue in the UK, the 23,500 capacity Co-op Live is on schedule to open its doors on Manchester’s Etihad Campus towards the end of 2023. 

Integrating innovative bowl design and with plans for a forward-thinking digital ecosystem, Ben Tipple – Co-op Live’s Head of Digital and Communications – offers an overview of Co-op Live’s infrastructure, and their sustainability and community focus.


A white man, with a beard in a white collarless shirt smiling at the camera

Ben Tipple
Head of Digital & Communications
Co-op Live

Efficient, effective customer journeys – one step at a time

This session covers a step-by-step approach to optimising customer journeys online. We know it’s unwise to try and do everything, for everyone, all at once. It can lead to unnecessary cost and complexity, and increases the risk of things taking a wrong turn. Instead, a focus on smoothing the bumps at specific milestones will guide us towards more efficient, effective, and streamlined journeys. Step-by-step. (In red trainers!)

We’ll cover:

– Segmenting your customers
– Understanding customer needs
– Budgeting and planning-out discreet web/ticketing developments – providing a clear route map for you, and for your customers

Kate Mroczkowski

Strategy Director


Right message, right time, right channel = right RESULTS

Audiences expect communication to be relevant and timely, and this can be challenging to teams that are already overloaded with tasks and projects – especially if they don’t have strong profiling across data silos. The consequence is one-size-fits-noone communication and poor results, as audiences get captured by sports, streaming services or high-budget acts.

This session breaks down how automation and tools can help, and how to make customers feel seen and appreciated. You’ll leave with ideas on how to get started, how to run multi-channel communications and how to trigger stronger responses from your audiences.


– Real-life examples of communication that works

– Practical tips for triggering stronger responses

– Ideas for high-impact, low effort comms to get you started

Martin Gammeltoft

VP Commercial Operations

Activity Stream

Refreshment Break

Time: The Forgotten Cultural Currency

Wez Thistlethwaite, Contact MCR’s Box Office and Audience Insight Manager, questions what ‘accessible pricing’ is and proposes we should weight thinking about pricing towards the context of motives to attend culture, rather than barriers. How do you make your event worth someone’s time?

This talk will take you through the changes made to Contact MCR’s pricing and membership structure ahead of its reopening in 2021 and aims to bring a different perspective of thought when encouraging new audiences to attend events.

Wez Thistlethwaite
Box Office & Audience Insight Manager
Contact Manchester

Opening Digital Doors – Creating Inclusive and Accessible User Experiences

How can we ensure that the online experiences we provide best serve our audiences – whether they’re buying a ticket or not? And how can we begin to bring down barriers to engagement for a more diverse range of users?

This session will provide an overview of UX curation, UI design and user journey planning for arts organisations with ticket booking as a primary goal, viewing everything through a lens of making a site more inclusive and accessible to users with a wide range of backgrounds, needs and lived experiences.

There’ll be practical examples throughout, and questions on specific challenges your organisation is facing are wholeheartedly encouraged!

Ren James
Head of Content & Web Projects Splitpixel

Leg Stretch / Bio Break
Putting People First


People, Platform and Process … and the greatest of these is People

Change may be the only constant but that doesn’t mean it’s easy. New technology projects launch with a promise of organisational transformation. Yet implementations that ignore the human element are destined to fail, even when all other outcomes point to success.

This session will explore a change management approach that puts people first. You’ll learn common mistakes that can quickly derail even your best-laid plans. Plus, you’ll get tips for preparing your team before, during and after a project to ensure they’re engaged and productive participants throughout.


—   A high-level understanding of what successful change management looks like for diverse organisational teams

—   Considerations when plotting your course through change including acknowledging feelings of uncertainty and apprehension within their team

—   Practical tips for bringing teams along during each new phase of a project


Rachael Easton

Business Development Director - EU

Tessitura Network

A white man in a blue shirt smiling at the camera

Matt Goode
Director of Marketing and Digital Delivery for BH Live

Preparing for Transformations in Digital Advertising

How a cookie-less world and the rise of new social platforms will change what producers and audiences expect from you as a venue

This session will include practical takeaways you can return to your venue and begin to implement.

Awaiting final session details and takeaways….

A white male in a blue crew neck shirt, with a neutral expression
a white male with dark hair, in brown rimmed glasses

James Dale & Ben Bunce
Sine Digital

Drinks and Networking

Join speakers and delegates for complimentary drinks and networking to carry on the conversations

Sponsored by
crowdEngage Logo PNG

Registrations for #TPC2022½

Tickets & Registration Frequently Asked Questions

We know that this might not answer all your questions, but here are some of the questions and answers we thought you may have.

  • When will the programme be announced?

    We have launched a call for papers and have already started to approach some speakers who we know to have interesting stories to tell. We hope to have an outline programme by first week of August. You can see the kind of sessions we plan by looking at our TPC2022 Schedule page

  • Do you offer a discount for non profits?

    We keep our pricing as low as possible, to deliver the best possible value to all venues. We the increased prices paid by suppliers and the generous contribution of the sponsors, it allows us to offer delegates a very low price for the quliaty of the conference.

  • Can I register multiple colleagues?

    Please feel free to register other colleagues if you are a venue.  

  • I am currently out of work and looking for a new job can I come for free?

    Please contact us via the contact page.

  • Do you stream any of the sessions?

    We have not previously streamed or recorded any sessions, TPC is a predominantly live conference and experience. We may record some sessions for later viewing. 

  • I have access or dietary needs, how can I provide these?

    Please contact us and we will discuss how we can accomodate your needs.