Ruben Israël is manager of experience (marketing, sales, events and f&b) for one of the largest theatre in the Netherlands: Luxor Theatre Rotterdam. Ruben has worked for three theatres the last 15 years and very successfully implemented new websites, ticketing and planning systems: online sales increased in Luxor Theatre from 50% to 96% in 5 years. He loves good pop concerts, ice skating and Breda carnaval.
Fighting black market traders with secure tickets
How can venues protect against black market ticket traders? How do artists, promoters and just as importantly, venues ensure that fans are not being forced to pay extortionate prices to see their favourite shows? Venues have to take the lead on ensuring their technology solutions are evolving to combat these issues to ensure that artists, promoters and customers continue to return for future events. Ruben Israel, marketing manager at Rotterdam’s Luxor Theater introduced secure tickets from Ticketmatic and effectively countered the black market. Learn how Luxor Theatre is implementing smart QR codes delivering “just in time tickets” to thwart the black market and how this can be used in many scenarios to improve sales and distribution whilst providing greater inventory control.
Hear Ruben speak at #TPC2020
|#TPC2020 February Price - Venue||£259|
|#TPC2020 February Price - Supplier||£379|
|#TPC2020 Supplier Speaker Upgrade||£150|
|#TPC2020 Venue Speaker Upgrade||£90|
See Other Speakers Confirmed for #TPC2020