Pauline is Head of Sales and Audience Insight at the London Theatre Company.
She has been working in the theatre and entertainment industry for over 10 years. During this time, she has held sales positions across different areas of the industry including marketing agencies, a ticket agency and a production office.
She joined London Theatre Company three years ago to launch their first theatre, the Bridge Theatre and over a year since the opening continues to head up the sales and marketing departments.
Please switch ON your phone: creating a seamless audience experience
The number of people using mobile phones before or during a visit to a ticketed experience has never been higher. This session will look at how this trend – which shows no signs of slowing down – can be harnessed to create a more enjoyable and compelling experience for audiences.