Using Journey Mapping to Create the Optimal Attendee Experience
How often, and how deeply do you take a forensic look at your attendee experience through their eyes (and feet, and wallets)? Live event organizations of all kinds have a tendency to become complacent in how they serve their customers, missing opportunities to create lifelong fans and advocates. By applying a foundational marketer’s strategy to the whole of a live entertainment venue or experience, you can uncover barriers to enjoyment and opportunities to delight. Attendees will leave with practical tips and a framework that can be leveraged at their own venue by any department, or ideally by their organization to transform and create an optimal attendee experience.
Hear Nick speak at #TPC2020
|#TPC2020 February Price - Venue||£259|
|#TPC2020 February Price - Supplier||£379|
|#TPC2020 Supplier Speaker Upgrade||£150|
|#TPC2020 Venue Speaker Upgrade||£90|