As Performance Account Director at Silverbean, Nic Yates is responsible for ensuring that client campaigns are focused on supporting sales acceleration and digital performance.
Nic has worked with the Ambassador Theatre Group for five years, taking a strategic look at how the Group can get the best from its affiliate and partner marketing strategies. He has overseen outstanding growth for ATG of over 100% year on year, each year.
Partnership Marketing Maturity
We would look to discuss the growth of affiliate/ partner marketing within ticketing. Using ATG tickets/ LOVEtheatre as a case study we will go through their journey within affiliate marketing and discuss how the channel can strategically support PPC/ SEO. We will also discuss how the program will mature over time the business needs also change in regards to network, affiliate mix and reporting.
Hear Nic speak at #TPC2020
|#TPC2020 February Price - Venue||£259|
|#TPC2020 February Price - Supplier||£379|
|#TPC2020 Supplier Speaker Upgrade||£150|
|#TPC2020 Venue Speaker Upgrade||£90|