Katy Raines (Founding Partner, Indigo) is regarded as one of the UK’s leading consultants on data-driven marketing for Cultural Organisations, and as such has developed and led research and implementation programmes for large and middle scale organizations throughout the UK and Europe. She has a particular passion for CRM (including systems) and segmentation, and in using data to effect change and drive an audience-led approach for any cultural organization.
Her current clients include The Lowry, The MAC Belfast, Warwick Arts Centre, National Museums Liverpool, Shakespeare’s Birthplace Trust and Coventry City of Culture 2021.
Prior to becoming a consultant in 2006 she held a number of senior marketing roles in large scale venues, holds a Music degree from Cambridge University and a 1st-class MBA from Durham University.
Guiding People to Venues & Events ‘The Smart Way”
Venue access is increasingly impaired by development work, disruption and travel information bottlenecks, deterring visitors and costing ticket vendors and venues valuable sales. Guiding People to Venues & Events ‘The Smart Way’ explains how an innovative government sponsored Travel Assistant platform is reducing box office travel queries whilst creating granular analytics, improving visitor experiences and driving repeat visits.
Hear Katy speak at #TPC2020
|#TPC2020 February Price - Venue||£259|
|#TPC2020 February Price - Supplier||£379|
|#TPC2020 Supplier Speaker Upgrade||£150|
|#TPC2020 Venue Speaker Upgrade||£90|