Kara Parkinson has built a career around the science and art of customer insight. Her background spans Marketing, Sales Strategy, Account Management and Category Development across global technology brands including QuickBooks, Apple and AudienceView, and on leading consumer brands Nestle, Gatorade, Tropicana, Quaker and Clorox. Kara is currently Senior Director of Marketing for the AudienceView portfolio of solutions, which includes AudienceView, OvationTix, Vendini, UniversityTickets and a suite of consumer brands including TheaterMania and WhatsOnStage. Kara and her husband Max live in Burlington, Ontario (Canada) where they are avid curlers, cottagers and golfers.
Using Journey Mapping to Create the Optimal Attendee Experience
How often, and how deeply do you take a forensic look at your attendee experience through their eyes (and feet, and wallets)? Live event organizations of all kinds have a tendency to become complacent in how they serve their customers, missing opportunities to create lifelong fans and advocates. By applying a foundational marketer’s strategy to the whole of a live entertainment venue or experience, you can uncover barriers to enjoyment and opportunities to delight. Attendees will leave with practical tips and a framework that can be leveraged at their own venue by any department, or ideally by their organization to transform and create an optimal attendee experience.
Hear Kara speak at #TPC2020
|#TPC2020 End of Year - Venue||£259|
|#TPC2020 End of Year - Supplier||£379|