John Bridge is a Director at TravelBeat, a specialist tourism sales and marketing company that helps organisations understand the competitive tourism market and how to engage it to achieve business goals and increase incremental revenue.
John has worked in sales and marketing for live entertainment and experiences for over a decade, beginning his career in sales and marketing at the Liverpool Empire Theatre. Since then, he’s gone on to work with boutique marketing companies Bill Elms Associates and made, working on behalf of West End and touring shows, arts festivals and cultural venues, implementing both traditional direct to consumer and business to business tourism sales and marketing campaigns. John spent some time with The Warner Bros. Studio Tour London – The Making of Harry Potter before launching the sales and marketing department at TravelBeat. Today, TravelBeat works inbound to the UK, USA, Belgium and Sweden and counts some of the world’s best known cultural institutions, attractions brands, sightseeing passes and sports franchises as its partners.
WTF is a Channel Manager?
In the world of attractions ticketing and increasing tourism distribution channels, the ‘Channel Manager’, organisations such as Bokun, Fare Harbor, Experience Bank etc have appeared to help theatres, attractions and hotels to manage their distribution
portfolio. This isn’t a new concept in the world of hotels but for attractions it represents an innovation which can easily open them up to international tourists at a click of a button.
Hear John speak at #TPC2020
|#TPC2020 February Price - Venue||£259|
|#TPC2020 February Price - Supplier||£379|
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