Helen Dunnett is Director of HD Consulting (www.hd-consulting.co.uk ) and works with arts and cultural clients to help them develop Customer Relationship Management strategies, improve and streamline their business processes and procure CRM/Ticketing system software.
As an experienced arts consultant, Helen has a proven track record in marketing and audience development, project management, leadership, organisational/business process development and communications having worked in a range of arts organisations for over 15 years.
Central to this work has been the significant success Helen has achieved in audience development and segmentation resulting in the development of the very first Test Drive the Arts programme, a cutting edge Customer Relationship Management (CRM) and segmentation strategy: Audience Builder and many other ground-breaking audience development programmes many of which have been widely disseminated and copied across the UK and Europe.
Helen is also the Chief CRM Contributor at The Ticketing Institute.
Hear Helen Speak at TPC2019
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