A serial entrepreneur, passionate about innovation including people, disruptive technologies and data.
Einar has, in addition to building Activity Stream, the leading analytics solution for entertainment and sports, founded and lead ticketing and software companies in several countries, designed mathematical models, developed computer games, taught at a couple of universities, held a number of board and advisory positions, been a frequent international speaker on AI and data in the entertainment and sports industry and most recently he started early stage angel investing.
Einar holds a degree in industrial engineering.
Marketing in 2020 revisited:
What is the most effective approach to marketing in 2020 and how can you apply it to your business.
In our digital multichannel world we need to co-exist in the marketing channels that our customers live in, not just those that we have skills in. How do we plan our marketing in this omni-channel environment? What are the channels good for and how do we get the most out of them?
Einar will, in his open and honest way, share some of the key lessons learned on his journey and from working with Google on building the next generation of marketing tools for our industry.
In this session you will learn:
· how you get the most out of digital channels like Google and Facebook and get deeper insights into some of their capabilities.
· how you can use your data to get better marketing results, while spending less.
· best practices and how to avoid common pitfalls.
· why segmentation will continue to play a bigger and bigger role.
Ultimately, this session will teach you how you can drastically improve your marketing using your own data. Whether you are an experienced veteran or just starting to work with your data, there’ll be something for you to take away.
Hear Einar Speak at #TPC2020
|#TPC2020 February Price - Venue||£259|
|#TPC2020 February Price - Supplier||£379|
|#TPC2020 Supplier Speaker Upgrade||£150|
|#TPC2020 Venue Speaker Upgrade||£90|