Claire has worked at Curve theatre, Leicester for over seven years. Her current position as Director of Audiences sees her strategically lead the Communications, Sales, Fundraising and Programming teams. Audiences, access and data driven decisions are Claire’s passion and in her opinion are also key to securing success.
How Much Customer Data is Enough?
Are we asking our customers the wrong questions or perhaps too many? Are we adding unnecessary steps to our customer journey? In an age when consumers are accustomed to “1-click ordering”, how actionable is the data we are collecting?
Using their own practices and experiences, panellists will debate the value of data collection versus a better customer experience. We’ll also look at whether we can achieve as much or more by observing customer behaviour without asking direct questions and the role technology can play in this.
Hear Claire speak at #TPC2020
|#TPC2020 February Price - Venue||£259|
|#TPC2020 February Price - Supplier||£379|
|#TPC2020 Supplier Speaker Upgrade||£150|
|#TPC2020 Venue Speaker Upgrade||£90|