Chris Unitt is the founder of One Further, a digital performance agency, and works with organisations that want a better understanding of their online audiences and how best to serve them.
Chris has considerable experience of using digital analytics and user research in the context of ticket-selling organisations.
One Further’s clients include the Victoria & Albert Museum, British Museum, Birmingham Hippodrome, and Shakespeare’s Globe.
Fixing website analytics for ticketing sites
We all know that the quality of the digital experience delivered to (or imposed on) audiences and customers has a direct impact on an organisation’s revenue and reputation.
Despite many people having a stake in this both internally (box office, sales, marketing, visitor experience) and externally (ticketing suppliers, web design agencies, marketing agencies), the tools for understanding the digital visitor experience are often underused or badly implemented.
In this session, Chris will describe what a ‘good’ website analytics setup looks like for a ticketing website, from technical implementation through to reporting.
Hear Chris Speak at #TPC2020
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