Barry Grant started his journey in the world of Ticketing as part of the opening team at The Lowry, Salford Quays, in 1999.
The call of the West End became too much in 2001 and he joined the fledging Group Sales Team at the equally fledgling ATG. 18 years later he heads up all things Affiliates and Partnerships within the Ticketing Division. Working with a range of clients, in a range of sectors from Travel Trade, Media and Financial to The WI! He is also a committee member on SOBOM ensuring the industry are well oiled at a variety of events throughout the year!
Partnership Marketing Maturity
We would look to discuss the growth of affiliate/ partner marketing within ticketing. Using ATG tickets/ LOVEtheatre as a case study we will go through their journey within affiliate marketing and discuss how the channel can strategically support PPC/ SEO. We will also discuss how the program will mature over time the business needs also change in regards to network, affiliate mix and reporting.
Hear Barry speak at #TPC2020
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