All the World’s a Stage: using performance skills to motivate teams and boost sales
Following a career as a performer Bala began working in the visitor attraction industry in 2007 writing and directing shows for London Zoo and the Science Museum. In 2012 he founded Boo Consultancy Ltd a staffing agency that provides actors aspromotional sales teams. They work with many leading visitor attractions including Wembley Stadium, Blenheim Palace and the National Gallery where they won a 2019 Institute of Promotional Marketing award for increasing visitor donations by more than 300% whilst also improving visitor satisfaction scores.
In 2018 he founded Ruff Trade Training, a training company that transforms business by transforming people through actor delivered sales, customer service and storytelling workshops.
He will share his insights on what training and motivational methods have the greatest impact and fiscal results, in particular utilising stagecraft, storytelling and improvisation skills.