TPC2022 Schedule

Full Session Listing for 2022's Conference is here

Downloadable Day by Day Session Summaries Now Available

We are pleased to be able to present the schedule, session line ups and speakers for this year’s Ticketing Professionals Conference.

Of course, things can change, but we hope that this will be the programme the conference will follow. There are some sessions to add, along with one or two speaker as well.

Sessions marked * are still awaiting finally approved copy, but are scheduled to run.

A MASSIVE thanks must be given to the following programme partners, who have worked so hard to bring this together. Martin Gammeltoft, Brooke Gallagher, Caspian Turner, Andy Povey, Robin Cantrill-Fenwick, Kate Mroczkowski, Andy Duckworth and Hugh Topping.

We look forward to seeing you all in Birmingham!

Andrew Thomas, Conference Director

Weds 16th March

Thurs 17th March

Fri 18th March

Location

Session

Speakers and Themes

OR

Venue Tour – Resorts World Arena

Come and take a backstage tour of one of the country’s leading arenas, Resorts World Arena at the NEC. This 16k capacity arena opened in 1980 which over the past 42 years has played host to the biggest names in music and leading sporting events. This summer it will be one of the host venues for the Birmingham 2022 Commonwealth Games.

Situated opposite Resorts World (home of the Vox where the conference takes place) on the NEC campus this is a unique chance to take a look around this iconic venue.

There are two time slots available with each tour lasting 30-45 minutes. The tour is free, but places are limited so will be issued on a first come, first served basis so registration is a must.

Sponsor

Tessitura VIP and ‘Venue’ First Timers Reception

This invite only event is hosted by Gold Sponsors Tessitura Network.

Details on our Social and Networking Events page

Sponsor

The Ticketmaster Welcome Back Party

#TPC2022 kicks off with a ‘Welcome Back’ party generously supported by Ticketmaster.

This invite will require attendees to RSVP

Sponsor

Weds 16th March

Thurs 17th March

Fri 18th March

Location

Session

Speakers and Themes

Conference Opening – Welcome to #TPC2022

Updates, news and housekeeping ahead of a packed TPC2022

Host

Opening Keynote – The Show Must Go On

Sietse Bakker

Executive Producer of the 65th Eurovision Song Contest

See details on the Keynote Page

Morning Coffee Break

Sponsored by

Are your job skills up to par?

As we enter the rapidly changing, post-pandemic world, it is essential that employees have the necessary skills to be successful.

The ability for ticketing professionals to reskill and upskill will be the key to driving positive results for them individually and for the live events organizations they’re employed by.

With the rate of change continuing to accelerate, it’s imperative that you focus on professional development or risk being left behind.

In this session, we’ll explore the growing set of skills that are required for live events professionals to remain relevant and competitive in the marketplace, including: data analysis, search engine optimization (SEO), audience development, content creation, marketing automation, paid search, a versatile social media strategy, online advertising, email marketing and more.

Speakers and Themes

Dynamic Pricing: On Trial

Might dynamic pricing do more harm than good?

In this session, you are the jury as we put this popular revenue management technique on trial! You’ll hear the cases for the prosecution and defence, join the jury room debate and then cast your vote.

Guilty or not guilty? You decide.

In a session designed to help you make up your own mind about the strengths and weaknesses of this approach, Baker Richards will share a balanced view.

Speakers and Themes

Joined Up Systems for a Joined Up Experience

Customers don’t care that you use a separate epos and ticketing system (to name but two) – how can we and who is joining up these system for better customer experience.

The presenters will put forward their first hand experiences of connecting systems for either customer or organisational benefit.

Speakers and Themes

Digital Sustainability

In 2019 data centres accounted for 1% of the world’s energy use. This figure is set to increase as we use more digital devices and the population grows. It’s time to consider the environmental impact your digital activity has.

In this session, we’ll look at how you can tweak your marketing strategy to reduce your carbon footprint. And we’ll look the complexities of green server hosting and how to minimise the impact of your website.

Speakers and Themes

What’s happening around the World in ticketing?

The ticketing industry is similar in different countries, but there are significant differences due to culture, security and local regulations.

After working in different countries, Vincente from Palco4 has seen some good ideas that can be applied in other countries.

He has also faced some culture shock in some places.

Some topics to be covered include:
– Fraud around the world. The main concerns about fraud are different.
– Marketing: sales channels and integrations.
– Operations: going on sale, event date, access control

Speakers and Themes

Last Chance to Register for #TPC2022!

Venue Spaces from just £249+VAT

Travel Time

Marketing Trends and What they mean

The marketing landscape is constantly changing – new tools, new channels, new opportunities and changing customer behaviour. In this fast-paced session you’ll get insights into the key trends that you should take into account when planning your marketing efforts, with easy-to-adopt recommendations and tricks.

Key topics:

Customer behaviour. What has changed, and what it means for your communication.
Privacy. What happened in 2021, and what it changes.
Email marketing. Why is it important now, and what you can do to improve it.
Paid channels. Trends and algorithms. How to make them work for you.

Note: This session repeats on Friday

Speakers and Themes

Hello Baby! Welcoming and improving access for new parents at events

A case study about engagement, access and ticketing strategy from the Unicorn Theatre, the UK’s leading theatre for young audiences.Considering how adjustments to the front of house experience, pre and post-show communications, ticketing and marketing can work best to make new parents feel welcome at events.

The Unicorn have been successfully running sell-out shows for babies aged 6 – 18 months for over 6 years. Hear from their Marketing Manager about what works best and what to avoid, with tips and tricks for your venue.

Speakers and Themes

Case Study – Moving to Automated Pricing

This session will focus on the implementation of automatics pricing recommendations

Speakers and Themes

Terrorism Today

Unfortunately, this session has been removed from the programme

Future Thinking : Hybrid Working – Security and Privacy Tips

We adapted rapidly to the pandemic and working from home, putting guidance in place for our teams on security measures. Now that many organisations are embracing hybrid working, partly at home and partly on site, how should we go about adapting our approach to security and privacy to the new normal?

Speakers and Themes

Lunch

Lunch is served in the Exhibition Hall, with seating is available in the Tessitura Hub, located in Hall 3.

Sponsored by

How to help your customers help themselves

During the pandemic events have been cancelled at incredibly short notice, putting pressure on your box office to contact customers, cancel tickets, exchange tickets.

See how Tix delivered functionality for our venues to contact customers at short notice and give them the ability to self service, taking the pressure away from the venues.

Join us at this 15 minute session for a practical demonstration.

This is a Commercial Presentation from

'Mobile First' can't be faked

Your customers will let you know if your ‘Desktop First’ system crammed onto their handsets is too slow, clunky and unreliable – by abandoning your site.

A true ‘Mobile First’ solution is much more than a mobile-optimised booking flow. It requires a complete system design and build specifically for mobile handsets, supported by mobile-first infrastructure to ensure lightning fast speeds and reliable delivery over weak mobile signals.

Join us at this 15 minute session for a practical demonstration.

This is a Commercial Presentation from

Experience design isn't just for Disney

Experience design has been table stakes for theme parks and immersive attractions for decades. But it has just as much potential for positive impact — and yes, revenue generation — when the thinking behind it is applied to more traditional performance venues.

We’ll look at the opportunities it opens up and explore some tips for getting started, with a sprinkling of helpful technology along the way.

This is a Commercial Presentation from

Case Study: How Mayflower Stayed Online During High Demand

Mayflower Theatre IT Manager Paul Thompson and Queue-it CEO Niels Henrik Sodemann review the challenges Mayflower Theatre experienced during high-demand onsales, the impact of implementing a virtual waiting room, and best practice tips that attendees can apply to their own onsales.

After this session, attendees will come away with a better understanding of best practice tips to facilitate smooth onsales, especially now that they’re under increased pressure to perform and make up for lost time.

Speakers and Themes

Driving Email Subscriptions by Social Media

After Digital have been working with a distillery client to drive high volumes of email subscribers (1k new subscribers per month) facilitating them with a low cost remarketable list of consumers to tap into when they officially launch in March 2022.

We will talk through how they achieved such high volumes of subscribers, how to utilise social media campaigns and what to do with those subscribers to grow revenue.

Covered in the talk:
Importance of email and the lifetime value of a subscriber
How to utilise social media to drive email subscription
How to keep a growing database engaged
Driving conversions via email

Speakers and Themes

The sweetest feeling? Capturing audience responses

At the final whistle or as the curtain falls is that the end of the event? This session explores post event engagement to measure success and promote re-attendance

After events, foyers and stadiums hum with the sound of excited audiences revved up on big ideas. But nothing happens next. The consequences are big: 87% first-time attendees never book again.

Join Pudding to explore the after-event experience and develop your audience strategy. You’ll learn about opportunities for deepening relationships and techniques for building resilience to ensure you’re serving up a meaningful experience at every level to your attendees

Speakers and Themes

The Innovators Research Projects

In this session, we’ll give you some inspiration and examples for targeting and marketing, based on research performed collectively by this collective of Dutch venues.

The Innovators project has been acknowledged as a valuable asset in helping cultural marketeers make the right decisions in Marketing strategies and enhancing their relationship with the audiences.

Speakers and Themes

Planting Trees with Audiences

We all want to reduce our carbon footprint in a meaningful way, but when the largest contributor to your footprint is audience travel, how do you address this? In May 2021, Chichester Festival Theatre partnered with Ecologi to offer bookers the opportunity to offset their journey and plant some trees as part of their booking journey.

Find out how the pilot is going several months on, how much CO2 equivalent has been offset by audiences, how many trees have been planted and how you can ask your audiences to do the same.

Note: This session repeats on Friday morning if you have too much to choose from!

Speakers and Themes

Travel Time

Changing the GAME in Sports – AFC AJAX

Techniques to improve performance on the pitch are now being used to transform the business at AFC AJAX.
Digital technology and big data insights are driving an improved fan experience and business results
Max Reckers is the Performance Technology lead who has been driving this change with a growing team of experts at this European leading football club
SECUTIX & TIXNGO is enabling this transformation
Max & David will share this journey and learnings with you and the early results that are being achieved.

Speakers and Themes

Last Chance to Register for #TPC2022!

Venue Spaces from just £249+VAT

Diversity & Inclusion In Recruitment

It’s been a really challenging time recruiting into the sector generally recently; how do we tackle this and not let efforts to build a more inclusive workforce fall by the wayside?

The approach many organisations have previously taken is to simply add ‘we welcome applications from all sections of the community’ – but does this actually acheive anything?

This panel, chaired by Arts Professional Editor Ruth Hogarth will pose the questions to a number of industry leaders on what have done / are doing to build a more diverse and representative team and how this is benefiting their business.

There will be a Q&A at the end of this session.

Speakers and Themes

What Cathedrals Can Teach you about Ticketing Websites

Like any venue, cathedrals regularly sell admission tickets and host ticketed performances — and the pandemic forced them to find new, digital solutions for doing so.

As a result, in the past two years several cathedrals launched new websites that creatively tackle a number of common ticketing problems. This session will look at some of the best examples to draw valuable learnings that any venue or visitor attraction can apply to their own digital operations.

Speakers and Themes

Integration with a Ticketing System – what does that actually mean and why should I care?

Many of us talk about integrating another product or service with our ticketing systems, but what does this actually mean?
This cross industry / multi national panel will dive into the issues, and ask what are we trying to achieve and why?
It will unpick the integration story and lifecycle from different viewpoints, the software company, the customer success team, and the sales person.

Led by Tix COO Hrefna Sif Jónsdóttir this International panel will then open into an open panel Q&A / discussion to answer the questions you always wanted to ask on integrations.

Speakers and Themes

Updating Policies and Procedures Governing Privacy and Security

A workshop to share experience putting information security and privacy policies and procedures in place.

The Chatham House rule will apply, so please come ready to share what your organisation has learned, both in adapting to the pandemic and in the return to work, whether hybrid or back on site.

Speakers and Themes

Afternoon Coffee Break

Sponsored by

Missing Audiences

Through 2 years of capturing and tracking audience sentiment around their engagement with culture during Covid, what have we learned?

What do patterns of audience behaviour and sentiment suggest about future business models and audience engagement?

What part do new formats such as outdoor work and digital play in this future? Are some audiences just now ‘lost’ to us, and what will make previously unengaged audiences now suddenly fill the gap they have left

Speakers and Themes

Ticketing Usability Pitfalls and How to Avoid Them

It doesn’t make sense to get in the way of people trying to book tickets online, but it happens all the time. In this session we’ll examine the ways organisations make buying tickets way more difficult than it needs to be.

We’ll also present results from a first-of-its-kind sector-wide survey looking systematically at how theatres, attractions, and sports teams are succeeding (or not) across a range of usability standards.

You’ll learn about:

– The most common online ticketing usability pitfalls

– How to make sure you’re offering an excellent experience to your customers and patrons

Speakers and Themes

Heh, it looks like you’re buying a ticket!

Remember the word paperclip that used to pop up whenever you wrote dear….. in a document? It interrupted our thinking and added little value.

Do pop-ups and interruptions in the ticketing flow add value or slow the process?

In this sessions we will hear from venue operators on their use of human and automated chat and interaction tools, as well as from a supplier voice from outside the sector on their use of price negotiation bots and the results they have sent conversation.

One for the futurists and innovators!

Speakers and Themes

Last Chance to Register for #TPC2022!

Venue Spaces from just £249+VAT

Objectives and Key Results Workshop

Whether your main focus for the next six months is building or rebuilding loyalty, identifying digital fundraising opportunities, or controlling mass rescheduling of events, setting clear objectives with measurable results will ensure that your team begins to rebuild and grow your offering.

With many uncertainties and unknowns, planning at the moment can feel overwhelming. Nick will show you how you can push your organisation’s individual objectives to plan a clear roadmap for the next six months and most importantly, to track progress and measure results.

We’re taking a simple framework and tailoring it for theatres, museums, galleries, and venues so that you can reach your potential and deliver your mission.

Speakers and Themes

Travel Time

Debate: Automations v manual intervention in Pricing and Marketing

Your organisation has already invested in various technologies and systems to help power efficiency and customer service, but how do you find the time to make the time to really get the most out of them?

With teams as stretched as ever, should we be relying on things like automated email programmes, automated segmentation, pricing recommendations, and more to make the decision and execute it, or do these things need a human input?

This debate will be hosted by ‘mostly retired’ Roger TOmlinson and hear arguments for and against the role of machine v human in the modern sports, entertainment & cultural venues.

Speakers and Themes

Debate: Where did it all go RIGHT?

How did the ticketing industry respond to the many challenges presented to it by the pandemic and what has been learned for the future?

What was revealed about our policies, working practices and relationships with clients and customers? How did STAR and its members manage the huge challenges of providing customer service and dispute resolution amid so many changes and uncertainties?

STAR is researching the impact of the pandemic on its members and the industries they support. In this session, the panel will tease out some of the early findings of the report in a lively discussion that will cover the tension between serving an industry in crisis and its consumers.

How did technology changes, nimble marketing and ticketing policies impact on ticket buyers?

Speakers and Themes

Trends in and Adoption of Digital Ticketing

Every year we have the discussion on where we are and where we are going with digital. The last two years have greatly sped up the adoption process, with technology improving and becoming more affordable.

This session brings together two technologists and three venue operator / ticket sellers to share what’s news, what’s working, what’s not and what’s next, coupled with the advantages venues are seeing by going ~100% digital.

Speakers and Themes

Debate: Whose Ticket is it Anyway?

Producers and rights owners are calling for more control over the distribution of their ticket inventory, arguing that digital marketing requires control of a sales channel and that competition between ticketing providers can only be good for consumers.

But venues are resistant, wanting to preserve their monopoly on ticketing services. Aside from the technical and logistical challenges, surely it’s better for the long-term future of the sector if the venue maintains the customer relationship?

Or are we just arguing about the fees – is it eventually time to fix our broken commercial model?

Join this frank (and probably indiscreet) panel as they try to find some common ground…

Speakers and Themes

Cocktail Hour.....and a half!

Travel Time

The Tix Big Thursday Bash

Sponsored by

Weds 16th March

Thurs 17th March

Fri 18th March

Location

Session

Speakers and Themes

Breakfast

Breakfast is served in the Exhibition Hall, with seating is available in the Tessitura Hub, located in Hall 3.

Sponsored by

Case Study: Pricing Strategies for Attractions

All too often pricing discussion cans be ‘seat’ focused. In this sessions Greg will share some insights into attraction based pricing, bringing in relevant examples.

Well worth a view even if you are a seat based venue, as lot of learnings and takeaways on offer.

Speakers and Themes

Marketing Trends and What they mean

The marketing landscape is constantly changing – new tools, new channels, new opportunities and changing customer behaviour. In this fast-paced session you’ll get insights into the key trends that you should take into account when planning your marketing efforts, with easy-to-adopt recommendations and tricks.

Key topics:

Customer behaviour. What has changed, and what it means for your communication.
Privacy. What happened in 2021, and what it changes.
Email marketing. Why is it important now, and what you can do to improve it.
Paid channels. Trends and algorithms. How to make them work for you.

Note : This is a repeat of the session on Thursday morning.

Speakers and Themes

How Accessible are your emails?

New and existing websites focus on accessibility, but how much do we do it in our email campaigns?

This session will deliver key advice and tips to improve your accessibility in this key marketing channel.

Speakers and Themes

Planting Trees with Audiences

We all want to reduce our carbon footprint in a meaningful way, but when the largest contributor to your footprint is audience travel, how do you address this? In May 2021, Chichester Festival Theatre partnered with Ecologi to offer bookers the opportunity to offset their journey and plant some trees as part of their booking journey.

Find out how the pilot is going several months on, how much CO2 equivalent has been offset by audiences, how many trees have been planted and how you can ask your audiences to do the same.

Note : This is a repeat of the session on Thursday morning.

Speakers and Themes

The Patrons’ Perspective: An Overview of Buying Behaviour in Live Entertainment

What is your preferred payment method? Have you bought a ticket using a virtual assistant? How important is it that the organisation you’re purchasing tickets from aligns with your values?

WhatsOnStage and TheaterMania surveyed thousands of members of their online communities to understand current buying trends and to better forecast changes in aggregate consumer behaviour.

Generated from the survey results, this session will assist live events organisations of all sizes with improving the customer experience now and in the future.

Speakers and Themes

Travel Time

Case Study: Build it or Buy It?

Nevill Holt Opera will share how they used low cost cloud-based tools to bring ticketing in house for the first time to launch a new Outdoor festival.

They adapted their existing ecommerce system to sell tickets and catering in one basket.

They used a no-code automation tool to send data into their CRM system providing the single customer view for ticketing, membership and catering. A software demo will be included in this session.

Speakers and Themes

Timing is Everything

The art of looking at your Visitor Experience from start to finish with the eyes of your audience.

Every message and up-sell has a good (and bad) time to be presented – there’s no point overloading your purchase flow with info about your cloakroom!

This session will examine and explore just-in-time messaging, providing patrons with the information they need, when they need it.

It will then focus on venue layout, signage and other tools you could be missing out on!

Speakers and Themes

Last Chance to Register for #TPC2022!

Venue Spaces from just £249+VAT

Reach for the Stars – How Flexible Subscriptions Can Transform Loyalty

Il Rossetti, the Teatro Stabile of Trieste, Italy, has created a flexible subscription model called “Count your stars” which makes a direction to the ceiling of the theatre which is covered in an elaborate stars pattern.

Conta le tue stelle – Il Rossetti

Patrons buy a number of ‘stars’, eg 30, and can then use these to pick-and-mix production and seat – so the gallery on a less well known production may be 1 star, whereas the Stalls on Hair are 3 stars. The model connects the architecture of the building directly to pricing, and gives patrons the benefits of subscription without sacrificing flexibility and choice.

Speakers and Themes

Full access for blind people to The National Theater in The Hague (The Netherlands).

Adding props, multisensory, pre-event discoveries, audio introductions to match actors to voices, and auditive guidance during shows to illustrate sceneries: The National Theater goes the extra mile where it concerns welcoming the visual impaired to their shows.

What does this imply? And what role does the website play in this objective? Martijn Westerop and Claire de Winter, responsible agents from the National Theater together with Coen van der Poll as their website partner, will tell you everything about this topic, that gains more and more attention throughout Europe.

Speakers and Themes

Let's Talk 'T' Break

Sponsored by

Neurodiversity and breaking the barriers to engagement

How do we return to buildings and live events in an accessible way, particularly when it comes to hidden disabilities?

In this session we will look at what individuals and organisations can do to be accessible to Neurodiverse people.

You’ll leave with an increased knowledge of access needs, the Social Model of disability and practical tips to take forward.

Speakers and Themes

Unexpected Item in Bagging Area

Arguing with the self-service checkout again because your pint of milk was, in fact, completely expected?

This happens online too, messaging, labelling and overall content of our online purchase paths can be fraught with messaging designed to assist the user, which can instead leave them frustrated.

The rapid changes to our sector over the last few years have added layers of complexity and additional messaging requirements to the process of buying a ticket online. At best this is a frustrating experience for the user, at worst it can put people off buying altogether.

You’ll learn: tips on how you can implement usability testing yourself to refine and improve your own services so that you can adapt swiftly to the changing landscape whilst always keeping user needs central to your decisions.

Speakers and Themes

Last Chance to Register for #TPC2022!

Venue Spaces from just £249+VAT

Ticketing and Pricing for Families

With budgets under greater pressure than ever and some audiences hesitant to re-engage, is it possible to balance income generation goals whilst remaining accessible for families? Robin Cantrill Fenwick (Chief Executive, Baker Richards) navigates the ethics, opportunities and realities of pricing and ticketing for families.

When might free be the best option? When is definitely not? How do families differ from other audiences segments, and how should you adapt? Where do families fit into your revenue solutions? This session aims to answer all of these questions.

Speakers and Themes

Influencing Upwards

Ticketing Supervisors and Managers are often caught in the middle of advocating for customers and trying to deliver the best solutions for them, while also balancing organisational priorities and trying to influence decision making. In this session we’ll share techniques for managing and influencing upwards, helping to make businesses cases for investment and implementing great ideas you see at conferences and training sessions. It’s a great opportunity for a bit of personal development.

Speakers and Themes

Lunch

Lunch is served in the Exhibition Hall, with seating is available in the Tessitura Hub, located in Hall 3.

Sponsored by

Queue Busting Customer Service

The ultimate in ‘mobile’ box offices is an iPad, a card reader on a lanyard, and a receipt printer attached to your belt. Come out from behind your desks, sell and scan your digital tickets, membership cards and experiences, queue bust, handle queries, exchanges and upgrades etc. from anywhere in and around your building. Join us at this 15 minute session for a practical demonstration.

This is a Commercial Presentation from

Lunchtime Briefing 2

CAP ON IT

As fans return to live events post-pandemic, some events are seeing up to 30% of tickets resold, or end up in the hands of touts and scalpers.

James explains why it’s vital for promoters and venues to have a strategy for fan resale in 2022, and how TicketSwap is helping promoters and venues reach their fans faster and cheaper.

Speakers and Themes

Case Study: Implementing Digital Ticketing

This high level session will take attendees through the project to implement digital ticketing at one of London’s and one of New York’s most prestigious venues.

What were the challenges, what benefits did they see?

Speakers and Themes

Influencer, Influenced or Influential? The role of data has changed for your organisation

What type of place would the world be if your organisation vanished tomorrow? Data provides organisations with primary metrics around monitoring ‘success’ but the information that your team works aimlessly to capture has an augmented role in understanding and measuring the value of your offering.

While it’s easy, and also entirely flattering to get caught up in the vanity metrics of what our ROI, TBL and KPIs are telling us, data can influence decision-making processes in various ways.

Whether you use data to influence your decisions, or if you consider your data to be influenced by the decisions you make, it’s a key component to helping your team ensure that everyone stays on track in the most challenging circumstances to ensure the sustainability of your organisation.

Speakers and Themes

Travel Time

Measuring Customers Sentiment

What do your customers think of your venue, service, pricing or value you offer?

What do they think of your competitors and how can you use this knowledge to improve what you do and how you do it?

This session led by a European museum will highlight the tools you can use to gain the upper hand on your competitors

Speakers and Themes

Is Mobile Optimisation a Silver Bullet for Growing Ticket Sales?

Wouldn’t it be nice if you found a magic solution for unlocking growth in ticket sales? This case study from Jeff Wayne’s The War of The Worlds: The Immersive Experience explores the hunt for a silver bullet.. It compares the impact of mobile optimising your purchase path alongside demand based pricing, inventory management, and growth marketing tactics. Find out what works and what didn’t, and whether mobile optimisation is the magic bullet.

Speakers and Themes

They Went Data way

Using sales data has become vital in the ticketing industry providing critical insight into the sales patterns as well as demographics of your audience members. While those who have been in this business for a while have great instincts, your data can help prove your position or show you other info you may not have considered. Data & Insights provide the complete picture; some don’t look at the full picture once they can prove their hypothesis.

Demographics are your friend. Having the data to see from what countries, states, cities, and/or zip codes, your audience members are helps guide you and focus on certain areas. There is no limit to the ways you can take your raw data, convert it into important info for strategic decision-making as well as for presentations to others on your team. During this session, we will delve into how to best use your data.

Speakers and Themes

Afternoon Coffee Break

Sponsored by

Closing Keynote – Parting is Such Sweet Sorrow

Bala McAlinn

Managing Director, Complete Works

Conference Closing

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