TPC2022 Proposed Session Listing

These are the session outlines you can expect

Thanks to the tremendous work of the programme stream partners, and from submissions from the wider industry, we have the first proposed session list for TPC2022. Of course, sessions are subject to change, but most of what you see below has been agreed with those speaking or chairing sessions. There will be more sessions added, and we may lose one or two, but hopefully you will agree there is a lot on the programme. 

Levels

A number of sessions in the programme are planned to be at a more advanced level. These are still being developed and when finalised the sessions will be marked as such. 

Timings

Session times and days are not yet confirmed, these will be finalised early in January, along with a published timetable. For now, an outline of overall conference can be found here

Session Stream Guide

Revenue and Packaging

Organisational Improvement

Accessibility and Inclusion

Visitor Experience and Spend

Targeting and Marketing

Digital

Session Title and Brief Overview

Type

Streams

Duration

Unexpected Item in Bagging Area

Self service tools are a hot topic. What does GOOD actually look like? Tech providers lift the lid on what they have done or are doing to allow customers to do it themselves!

Panel

60 Mins

What Cathedrals Can Teach You About Your Website / Ticketing

Examining what religious and cultural attraction’s ticketing journeys may be able to offer other verticals

Presentation

60 Mins

Refining The Online Purchase Pathway To Maximise (Mobile?) Conversion

What’s percentage of your sales are now on mobile? Session focusing on mobile conversions and decluttering the buying journey on smaller devices

Presentation

60 Mins

Timing is Everything: Telling People What They Need To Hear When They Need To Hear It

Case studies on just in time messaging, making sure audiences and crowds can find their way, we can maximise engagement and realise extra revenue along the way

Case Study

60 Mins

How Lego, Ikea, Spotify and Volvo inspire the future of ticketing

These brands are iconic, as much for their elegant simplicity as for their use of Scandinavian design principles. This session will highlight the core aspects of the buying journey that need most attention. 

Presentation

30 Mins

Post Manchester Arena Bomb Attack Protect Duty – What Is It?

This session focuses on new legislation that could place greater emphasis on venues in the detection of suspicious behaviour

Presentation

30 Mins

Making Your Mind Up!

Case study of how Dutch government funded integrated ticketing, covid testing and passports for seamless customer journeys. 

Case Study

60 Mins

Privacy / Online Ads

Your chance to get up to speed in changes affecting your campaigns and reporting, including – Changes in…. Apple Mail, governance & Public perceptions. How is Google Ads vs Social Ads changing and what does the future look like for tracking and advertising to customers online? 

Presentation

30 Mins

Greener Ticketing, Better Customer Journeys

Going green and improving customer experience don’t have to be exclusive objectives. In this session we will explore how to achieve both as you modernise your operation.

Panel

30 Mins

Drive Email Subscriptions Via Social Media

Case study covering Importance of email and the lifetime value of a subscriber. 
How to utilise social media to drive email subscription
and to keep a growing database engaged
Driving conversions via email

Case Study

30 Mins

Ticketing Teams and Donations

This session will cover how to inspire and engage your team to ask for donations and how to recognise and acknowledge those individuals already giving generously.

Panel​

30 Mins

Keeping the Ticket Buyer Engaged Pre Event

Case study looking at how pre event engagement can help your on site teams and boost the bottom line of your events

Presentation

30 Mins

Implementing Digital Ticketing 

This case study a venue will detail their journey and learnings as they transitioned to ‘True’ digital ticketing

Case Study

30 Mins

Buy It Or Build It? Why We Decided To Build Our Own Box Office System’

Tackling the age old question, buy something that kinda works or build that meets your needs. Case study from a venue that did the latter!

Case Study

60 Mins

New Parents

How are venues (or how should they) be making adjustment and policy to make new parents welcome at events

Presentation

60 Mins

Advanced Pricing

An advanced session, looking at the science (and maths) behind complex pricing algorithms. (Data geeks and serial pricers – this is one for you!)

Presentation

30 Mins

You Should Be Running An Immersive Experience

Shouldn’t we all be looking to fully immerse our audiences in the experience we offer, regardless of venue type? What can traditional venues learn from immersive offerings?

Panel

60 Mins

After the Interval

Update on the latest results from the Insights Alliance on post covid trends and consumer confidence

Presentation

60 Mins

They Went Da-ta Way

Best practice and tips for making best use of the data you have, and the data you need to be using

Presentation

60 Mins

Build, Measure, Learn: Putting Metrics at the Heart of your Organisation

At the final whistle or as the curtain falls is that the end of the event? This session explores post event engagement to measure success and promote re-attendance

 

Presentation

30 Mins

Where Did It All Go Right?

A look back at the SUCCESS stories of the last two years. Panel of stories from those on the front line in service and sales

Panel

60 Mins

How Accessible Are Your Emails?

New and existing websites focus on accessibility, but how much do we do it in our email campaigns? This session will deliver key advice and tips to improve your accessibility in this key marketing channel. 

Presentation

30 Mins

Digital Ticketing – Trends

NFTs, Blockchain, Barcodes – this panel will discuss and debate the latest meanings and implementations of ‘Digital’ ticketing

Panel

60 Mins

Heh! It Looks Like You’re Buying A Ticket!

Are pop ups becoming the new ‘Word Paperclip’ of ticketing websites? Session exploring the value and challenges of bots and automated web tools

Panel

60 Mins

Digital Sustainability

Advanced session on lowering overall footprint from ticketing and digital activities. Note – this is not about ‘going paperless'(!)

Presentation

60 Mins

The ‘Come Down’ From Digital

Digitisation during the pandemic gave us some big advantages, including reach, accessibility and updating our systems. As we return to BAU – how can we protect these gains?

Panel

60 Mins

Helping The Fan To Return And Monetising It Too

What can we do to help our fans and audiences return to the stadium / venue? Can we find extra revenue opportunities in this too?

Case Study

30 Mins

Objectives and Key Results – Implementation Workshop

Would you like to know how you can track progress and measure results to help your organisation reach its full potential? This is a practical session on how to implement and follows on from the intro session on OKRS

Presentation

60 Mins

Influencing (Managing) Upwards

Practical lessons from both senior and lower level managers on how to effectively give feedback and strategic suggestions upwards in your organisation

 

Panel

60 Mins

Automation to Power Great Experiences in Ticketing 

Pricing, promotions, segmentation and even customer service. More and more is being automated, 4 voices will debate automation and where we should draw the line

Panel

60 Mins

Measuring Customer Sentiment and Monitoring Your Competitors

Do you care what your customer think of you? Do you actively listen and measure reviews and social media? This session will foreground new approaches and technology to do just that.

Case Study

60 Mins

Customer Perception in Dynamic Pricing 

Case study from a UK attraction on their work in customer’s perceptions of ever changing prices.

Case Study

60 Mins

Reach For The Stars: Reinventing Flexible Subscriptions

Case study from Italy on customers buying a subscription on ‘Stars’ – events have different star values. Discussion and debate on this new form of pricing

Case Study

60 Mins

Best Practice In Family Pricing

Single ticket sales are one thing, but how can we effectively price and leverage family tickets? (LEVEL2 Session)

Presentation

60 Mins

Neuro Divergence – Is it in your plans? 

Neurodiversity refers to variation in the human brain regarding sociability, learning, attention, mood and other mental functions in a non-pathological sense. How can and should we adapt our operations to ensure a safe and welcoming environment? 

Presentation

60 Mins

Recruitment – Inclusivity / Diversity

We welcome applications from all backgrounds‘ – what can we ACTUALLY do to encourage a more diverse and inclusive candidate pool and workforce than just use this phrase? Presentation and panel discussion. 

Panel

60 Mins

Joined Up Systems for a Joined Up Experience

Customers don’t care that you use a separate epos and ticketing system (to name but two) – how can we and who is joining up these system for better customer experience

Panel

60 Mins

When Things Go Wrong

It’s easy to think about the “happy path” when considering visitor experience, but how do we keep the experience running smoothly for customers when things aren’t going to plan?

Panel

60 Mins

An Introduction to OKRs

An introduction to the principle of OKRS and how they can be used in your organisation. Look out for workshop on ‘How to actually implement OKRs’ later in the conference.

Presentation

30 Mins

The Innovators project

The Innovators project, a combined R&D team consisting of theatres, independent research agencies and digital agencies are exploring the world of Data-driven marketing together. it has been acknowledged as a valuable asset in helping cultural marketeers making the correct decisions in Marketing strategies.

Presentation

60 Mins