A 2014 report by Attitude is Everything revealed the frustration and inequality that customers with disabilities feel when trying to book tickets for entertainment events online.
Very often, venues consider that it’s better to offer a more personal booking service, usually by phone, but this is potentially discriminatory if some customers are and some are not able to book online.
The issues need to be understood and policies and sales processes need to change to meet the needs of customers with disabilities who want to book online.
STAR, along with SOLT, UK Theatre, NAA, Attitude is Everything and other industry organisations, are working to encourage this change.
These workshops are aimed at increasing awareness for everyone involved in ticketing about disability, the law and equality, as well as helping suggest practical solutions and steps for improvement. It’s an opportunity to gain a better understanding of the issues, with a workshop specifically tailored to focus on ticketing. The workshop leader is Martin Austin of Nimbus Disability.
The workshops are organised by STAR in association with SOLT, UK Theatre and the National Arenas Association. If you are a member of one or more of these organisations and do not have the code to be able to book at the relevant discounted rate, please contact email@example.com
The STAR Seminars will hit Bristol on 25th, Liverpool on 27th and London the 28th of April