Revenues

3C – The ‘Art’ of Value Fencing


Hall 11 16th March 2017 3:40 pm - 4:40 pm

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David Reece
Kevin Giglinto

When we bundle product, tickets, admissions or merchandise, do we risk devaluing the core product? How can we drive more value without reducing price?

We are delighted to welcome David Reece from Baker Richards to present on the theory of protecting the base value of tickets and items.

Following on from David’s theory the superb Kevin Giglinto formerly of the Chicago Symphony Orchestra will present on how they implemented these principles and the effect it had on their subscription renewal and membership offers.

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