Revenues Technology and Trends

1C – Micro Moments, using these to engage with customers

Hall 11 16th March 2017 12:15 pm - 1:15 pm

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Rob Williams
Jonathan Tice

Google coined it, but theatre and live events professionals must master it. The “micro-moment” is splitting the customer journey into numerous intent-driven actions. A quick search on the closest mobile device is all it takes for audiences to learn, engage and buy.

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