Revenues Technology and Trends

1C – Micro Moments, using these to engage with customers


Hall 11 16th March 2017 12:15 pm - 1:15 pm

Bookmark and Share

Rob Williams
Jonathan Tice

Google coined it, but theatre and live events professionals must master it. The “micro-moment” is splitting the customer journey into numerous intent-driven actions. A quick search on the closest mobile device is all it takes for audiences to learn, engage and buy.

Ticketing Professionals Sign Up
Get the latest news, but no spam, from Ticketing Professionals
Never display this again