We are delighted to be able to announce the opening keynote speaker for the inaugural Ticketing Professionals’ Conference, which kicks off four weeks today at the ICC in Birmingham.

Craig Sullivan will open the conference with the question: Growth Optimisation – What’s in it for me?

For over 14 years he has been blending UX, Analytics, Split Testing, Voice of Customer and Conversion Optimisation techniques. ┬áHe’s also been building teams, launching products and hacking the growth of websites for companies like Google, LOVEFiLM, Lego, John Lewis, eBay and more.

He’s been bringing together the often isolated worlds of emotion and numbers within organisations – to help companies to prioritise, fix, improve or split test changes to their product design.

As he puts it himself “My job is often to get people who want to kill each other, working nicely together across silos, using unfamiliar tools, staying out of comfort zones and using data they’ve never seen before – what could possibly go wrong?

You can find him tweeting from @OptimiseOrDie on everything to do with Numbers, UX and Psychology.

This Session is Sponsored by Gold Sponsor – Advanced Ticketing

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