With over 24 sessions of content at #TPC2017 – there is a lot to choose from – so which ones catch the eye? We asked International Ticketing Consultant Roger Tomlinson to give us his ‘session picks’ – the ones he’d be looking forward to in 9 weeks time.
What do you mean? “I have to choose”? Looking through TPC17 I want to go to everything! Sessions like ‘Jonathan Brown on What’s Next for Secondary are essential, but my key picks are:
Ben Rapp on Cyber Threats on Thursday morning – he was a great speaker in 2016 and I just don’t think we are sufficiently geared up to the security issues for ticketing either the venues, our web hosts, or the suppliers. I dread the day a theatre hits the headlines as its customer data is exploited.
Maureen Andersen is inimitable and her session on Micro-moments, focussing on the customer journey, reminds me of a key moment at INTIX when a Facebook executive simply stated that the ticketed events we delivered were for many people the most important moments in their lives – apart from births, marriages and deaths. So we really do need to understand how people get to make the purchase decision, on that journey to being a customer for our event.
And I am a keen fan of pricing and the way it seems to over-turn received wisdom. Baker Richards are the ‘go-to’ experts and their David Reece is joined by Kevin Giglinto, ex Chicago Symphony Orchestra and now (Senior VP, Client Development & Marketing at Tessitura), to explain about The Art of Value Fencing, which is apparently to understand when we don’t need to give away and discount so much. We’ll be learning more all the way.
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